HEADLINE: THE SHOT SEEN AROUND THE WORLD

The Governale Group and their partners at 77 Films captured a miraculous moment when Tiger Woods witnessed an inaugural hole-in-one at Bluejack National. Our nimble newsroom strategy to produce, edit, and distribute across all platforms delivered priceless marketing and publicity. From Sportscenter to The Today Show and Good Morning Britain to Japans’ Nippon TV, the footage went viral around the world. 

400 MILLION GLOBAL IMPRESSIONS • AVE $40 MILLION

Challenge:

Leverage Tiger Woods to market real estate and memberships at Houston’s most exclusive resort-style community and private club. 

Strategy:

While content production, storytelling and events with Tiger anchored the PR strategy, productive media relationships with local and national media generated mass awareness. Bluejack was covered worldwide yet delivered local results. 

MEASURING SUCCESS

  • 3.026 billion media impressions delivering $60+M in AVE
  • Increased social media footprint by 200% for three consecutive years
  • Produced Hurricane Harvey relief event that raised over $1+M
  • $125+M sold in real estate and membership
  • Received national accolades and recognition

MEDIA COVERAGE INCLUDED:

  • Wall Street Journal
  • New York Times
  • USA Today
  • Robb Report
  • Financial Times
  • Links Magazine
  • Houston Chronicle
  • Houston Business Journal
  • Dallas Morning News
  • PGA Tour Magazine

WEINSTEIN ASSET ACQUISITION

Following Lantern’s acquisition of The Weinstein Company’s assets in July 2018, Lantern Entertainment, an independent entertainment media platform, was formed. In partnership with Spyglass Media Group, the company now owns and controls a library of 250+ films as well as a development slate of films and television series. Spyglass is now positioned as a premium content company that is focused on developing, producing, financing and acquiring motion pictures and television series for worldwide audiences.

THE UPSIDE
$108 MILLION AT BOX OFFICE

Challenge:

Following the #MeToo movement, Lantern acquired the assets of The Weinstein Company in a bankruptcy transaction in March 2018. We strategically navigated through the media storm to position Lantern as a new entrant into the entertainment industry. 

Strategy:

From crisis media management through a litigious and intense acquisition process to launching Lantern’s first feature film (“The Upside”) and rebooting Project Runway on NBC Universal’s Bravo, this comprehensive campaign helped secure a partnership with Spyglass Media Group. 

MEASURING SUCCESS

  • 2,784 media stories
  • Total Reach: 311,793,982
  • Total AVE: $26.84M
  •  Partnered with NBCU to relaunch “Project Runway”
  • Josh Governale served as an Executive Producer on Project Runway
  • Partnered with STX Films to distribute and market “The Upside”

MEDIA COVERAGE INCLUDED

  • Deadline Hollywood
  • Variety
  • The Hollywood Reporter
  • The Wrap
  • Bloomberg
  • IndieWire
  • TIME
  • Forbes
  • Dallas Business Journal
  • FOX News
  • CNN
  • Wall Street Journal
  • USA Today
  • Financial Times
  • New York Times
  • Los Angeles Times
  • The Daily Mail
  • Dallas Morning News

TOTAL AVE $2.4 MILLION

Challenge:

Generate and place non-sports media coverage leading up to Super Bowl LI on FOX Sports.

Strategy:

Leveraging Lady Gaga’s halftime performance during Super Bowl LI, we tapped legend and FOX Sports talent Terry Bradshaw to engage Gaga with a few questions during a press conference attended by 700 media outlets. After determining that Gaga’s mother is a Steelers fan, Bradshaw closed by handing-off an autographed football to her mom during the press conference. It was a media-generating moment that delivered coverage beyond the traditional sports outlets.

MEASURING SUCCESS

  • Entertainment Tonight Gaga / Bradshaw – Media Value: $801,400
  • Access Hollywood Gaga / Bradshaw – Media Value: $585,352
  • Extra Strahan Feature – Media Value: $699,895
  • Entertainment Weekly NASCAR Promo – Media Value: $85,306
  • WSJ Networks Binge on Super Bowl – Media Value: $81,657
  • People Magazine Strahan Feature – Media Value: $134,026