Case Study

Bluejack National

HEADLINE: THE SHOT SEEN AROUND THE WORLD

The Governale Group and their partners at 77 Films captured a miraculous moment when Tiger Woods witnessed an inaugural hole-in-one at Bluejack National. Our nimble newsroom strategy to produce, edit, and distribute across all platforms delivered priceless marketing and publicity. From Sportscenter to The Today Show and Good Morning Britain to Japans’ Nippon TV, the footage went viral around the world.

400 MILLION GLOBAL IMPRESSIONS
AVE $40 MILLION


Client: Bluejack National
Date: March 3, 2016
Service: Director of Marketing, Consultant, Board Member