Case Study

Fox Sports


Leveraging Lady Gaga’s halftime performance during Super Bowl LI, we tapped legend and FOX Sports talent Terry Bradshaw to engage Gaga with a few questions during a press conference attended by 700 media outlets. After determining that Gaga’s mother is a Steelers fan, Bradshaw closed by handing-off an autographed football to her mom during the press conference. It was a media-generating moment that delivered coverage beyond the traditional sports outlets.

Client: Fox Sports
Date: February 5, 2017
Service: Media Relations