HEADLINE: THE SHOT SEEN AROUND THE WORLD

The Governale Group and their partners at 77 Films captured a miraculous moment when Tiger Woods witnessed an inaugural hole-in-one at Bluejack National. Our nimble newsroom strategy to produce, edit, and distribute across all platforms delivered priceless marketing and publicity. From Sportscenter to The Today Show and Good Morning Britain to Japans’ Nippon TV, the footage went viral around the world.

400 MILLION GLOBAL IMPRESSIONS

AVE $40 MILLION

Challenge:

Leverage Tiger Woods to market real estate and memberships at Houston’s most exclusive resort-style community and private club.

strategy:

While content production, storytelling and events with Tiger anchored the PR strategy, productive media relationships with local and national media generated mass awareness. Bluejack was covered worldwide yet delivered local results.

measuring success:

  • 3.026 BILLION MEDIA IMPRESSIONS DELIVERING $60+M IN AVE

  • INCREASED SOCIAL MEDIA FOOTPRINT BY 200% FOR THREE CONSECUTIVE YEARS

  • PRODUCED HURRICANE HARVEY RELIEF EVENT THAT RAISED OVER $1+M

  • $125+M SOLD IN REAL ESTATE AND MEMBERSHIP

  • RECEIVED NATIONAL ACCOLADES AND RECOGNITION

media coverage:

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