WEINSTEIN ASSET ACQUISITION

Following Lantern’s acquisition of The Weinstein Company’s assets in July 2018, Lantern Entertainment, an independent entertainment media platform, was formed. In partnership with Spyglass Media Group, the company now owns and controls a library of 250+ films as well as a development slate of films and television series. Spyglass is now positioned as a premium content company that is focused on developing, producing, financing and acquiring motion pictures and television series for worldwide audiences.

THE UPSIDE: $108 MILLION AT BOX OFFICE

CHALLENGE:

Following the #MeToo movement, Lantern acquired the assets of The Weinstein Company in a bankruptcy transaction in March 2018. We strategically navigated through the media storm to position Lantern as a new entrant into the entertainment industry.

STRATEGY:

From crisis media management through a litigious and intense acquisition process to launching Lantern’s first feature film (“The Upside”) and rebooting Project Runway on NBC Universal’s Bravo, this comprehensive campaign helped secure a partnership with Spyglass Media Group.

MEASURING SUCCESS:

  • 2,784 MEDIA STORIES

  • TOTAL REACH: 311,793,982

  • TOTAL AVE: $26.84M

  •  PARTNERED WITH NBCU TO RELAUNCH “PROJECT RUNWAY”

  • JOSH GOVERNALE SERVED AS AN EXECUTIVE PRODUCER ON PROJECT RUNWAY

  • PARTNERED WITH STX FILMS TO DISTRIBUTE AND MARKET “THE UPSIDE”

MEDIA COVERAGE:

  • DEADLINE HOLLYWOOD

  • VARIETY

  • THE HOLLYWOOD REPORTER

  • THE WRAP

  • BLOOMBERG

  • INDIEWIRE

  • TIME

  • FORBES

  • DALLAS BUSINESS JOURNAL

  • FOX NEWS

  • CNN

  • WALL STREET JOURNAL

  • USA TODAY

  • FINANCIAL TIMES

  • NEW YORK TIMES

  • LOS ANGELES TIMES

  • THE DAILY MAIL

  • DALLAS MORNING NEWS

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